Who wants what? Really?

Currently, I'm working on my Master of Design Methods (MDM) at IIT's Institute of Design. In a nutshell, it's easy to make something but it's difficult to make the right thing, given the increasingly diverse ways users behave. Focus groups, surveys, and what-we-made-last-time are poor predictors of success for the next iteration of a website, a product, or an experience.

I'm excited to be at ID and I love what I'm learning. This Fall, I'm taking Kim Erwin's Communicatoin Workshop and Chuck Owen's Systems Design Workship.