Bottled Water 2 X 2 Analysis

Consumer Personas

Design Analysis // Bottled Water

Why do people drink bottled water and hate bottled water at the same time?

Skills used: design analysis and copy writing.

There is a discrepancy between public loathing of bottled water and its ever-increasing consumption. Our task was to analyze current trends, develop client personas, discover gaps in current offerings, and suggest a direction for our client. In this case, if our client decides to pursue this segment, his offering must address well-known environmental concerns and remain convenient.

See individual pages ( Positioning Map 1 Positioning Map 2 Positioning Map 3 Motivations Range Semantic Profiles Insight Matrix Opportunity Space Persona Profiles Secondary Personae Secondary Personae Secondary Personae Secondary Personae ), the presentation and final report.